How Not to sell your Sarasota Home

Since I am in the business of selling homes, I often notice signs saying: “We Buy Houses for Fast Cash.” These signs are often handwritten and placed strategically in high-traffic areas. Since the recent Florida hurricanes, these signs seem to have blown into town. What types of people call these signs, and what happens to them?

Often, desperate sellers call on these signs. Without research, they have concluded that they cannot sell their home easily. They might have some hurricane damage and think, “It can’t be sold like this.” They believe that calling Prime Time Real Estate to sell their home would be costly. Things like staging, paperwork, updates, repairs, and showings all seem so unattractive. This thought process is exactly what bargain hunters capitalize on. The “we buy houses” people want you to think that it’s a total nightmare to get involved with a Florida real estate broker such as Prime Time Real Estate. Once they have a seller convinced of the perils of having representation, “we buy homes” can now be perceived as a hero and savior.

Headlines such as “Selling Your Home Fast Just Got Easy” attract the unsuspecting home seller. So the seller calls the number and begins talking to someone who seems friendly. Little does the seller know that they are speaking to a professional. This professional is highly skilled and trained to seek information leading to the lowest sales price possible. If the seller discloses that they only paid $$$ or that they would be happy with $$$, the professional home buyer will be all the wiser. The “we buy homes” professionals will offer a low enough price to find agreement with the seller. The seller may be agreeable to the price. The home will sell. The seller will be kept in the dark regarding the actual value of the home.

Recently, I was contacted by a seller. He was needing to sell his mother’s estate. He said that the neighbor offered him an attractive price which he was about to accept. Fortunately, he called Prime Time before accepting the neighbor’s price. Within 7 days, Prime Time Real Estate of Florida secured a buyer for 31% more than the neighbor had offered. The seller gladly accepted.

A professional and trustworthy Florida Broker such as Prime Time Real Estate Inc. can sell a home in any condition and just as quickly as any neighbor or “we buy homes professional.” A broker’s job is to create the auction environment. The key is attracting all types of homebuyers, including the neighbor and “we buy homes.” Through the auction environment, the price is driven up and the best offer will appear. The seller will never have to deal with the hassle of negotiations. Prime Time Real Estate does all the communication on their behalf. We organize and secure the specific needs of the seller. In most cases, that is “The most money, the quickest sale, and the fewest problems.”

In summary, calling one of those roadside signs may seem easy and quick. Yes, it will be easy and quick to sell your home for tens of thousands less than fair market value. Unfortunately, many people have fallen prey to the euphoric mantra of no showings, fast cash, and quick sale. It all sounds so easy compared to doing the extra work. The truth is that Prime Time Real Estate Inc of Sarasota makes home selling easier and more profitable.