Whats the deal with discount brokerages?

So there are two types of discount brokerages. First there are the types which benefit the agent by taking an abnormally small cut of their commissions. This allows agents to charge whatever they want and pocket most of the commission. So if the agent sells a home they might only have to pay their company $299 rather than a large percentage of their income.

The second type of discount brokerage gives the seller a reduced comission rate. We will focus on the second type. Nationally most agents and brokerages charge about 6% to sell a home for a customer. That is the normal cost to market the home and pay the wage of a professional listing agent. We believe that this will give you the best chance to walk with the most money in your pocket after closing. Alternatively some sellers are looking for higher quality at a lower price. In response we have agents and firms who specialize in the discount listing. They offer to sell the home at say 4 or 5%. In order to cut costs these firms often eliminate the responsibility of the listing agent to return calls and schedule appointments. All inquiries are directed to the sellers personal phone or email. The marketing may be done by an unskilled temp worker. Offers may be delayed in delivery. This is not the best way to sell a home.

The best way is for a full time professional to deal promptly with every prospect on the sellers behalf. This job requires speed, precision, experience and dilligence. The professional agent will keep the seller protected from all public inquiry.

Published by Dan Novak

Prime Time makes home selling profitable, fast and easy. We locate the buyer who will offer the best price and terms, so that you get what you want. We prevent problems and defend your home against bargain hunters and tire kickers. You are in control at all times in deciding which offer is best for you. Upon request we also can: Sell the home As Is, or Help prepare your home for showing. Simple easy ideas suggesting inexpensive and creative adjustments to make your home most attractive to potential buyers. This will maximize the chance of multiple offers!. Determine the best price to ask. You tell us how much you wish to net. Its our job to make sure you walk away from a closing with the amount you were expecting and not a penny less. Expose your home to a great number of potential buyers. (Local, National and Global advertising) Relate to prospects. Develop a relationship of trust and rapport. Ensure that all 8000+ sales agents and buyers find the best features of your home. Financially qualify each potential buyer and help them get mortgage money if possible. Schedule and oversee showings with the most qualified prospects. Notify you of every showing in advance. Negotiate on your behalf without losing a serious buyer. (during the offer, inspections and appraisal etc.) We have 20+ years problem solving experience. Cut through the red tape. Touch all the bases. We prevent problems and surprises. Help monitor and maintain your property while you are away. Submit all offers directly to you; deliver your check at closing Prime Time is absolutely determined to make sure your home has every sales advantage possible. And much much more. -Dan Novak, Broker / Owner.